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Successfully Marketing Complex Products & Services
Bridging the gap between perceived need and profitable demand for technology companies.
Making the complex seem simple for engineered products and services.
Creating new opportunities in crowded markets. It’s what we do.
A Boutique Technology Marketing Leader for Over 30 Years
Our clients operate in diverse industries, span the globe and use technology for strategic business advantage. They consider the Afterburner Group their leading marketing asset that delivers transformational marketing results and sustained advantage. We’ve done this for them for over three decades.
Number of Clients
Number of Projects
TRANSFORMATIVE TECHNOLOGY MARKETING
Creating More & New Opportunity
Technology and complex, engineered products and services are in demand. Reinvigorate existing offerings; create new opportunities; easily connect value to customer benefit. Simplify the complex for better positioning, consideration, and acceptance. Maximize return on investment. Now.
From Confusion to Clarity & Action
Make the complex appear easy, and accentuate differentiation. Our clients establish and communicate clear value, gain more mindshare and capture more spend.
START YOUR OWN TECHNOLOGY MARKETING TRANSFORMATION
The status quo is no longer good enough. Marketplace confusion and disruption are everywhere. Why not take a different path to innovative, leading and transformative product marketing that gets your complex products and services noticed and chosen.
Product and services. They’re your sustainable advantage.
TRANSFORMATIVE IDENTITY MARKETING
Addressing Today's Marketing Realities
You live in a world of speed, increasing expectation, complex products and services, more competition and a confusing array of marketing options. Our clients thrive on chaos, optimizing their offering, fine-tuning target markets, driving new demand and achieving great results.
Creating Marketing Sustainability
Identity, brand, and reputation make a business. Lead your market, beat the competition, capture more attention, retain more customers with updated and better positioning, branding and identity and reputation management.
TRANSFORM YOUR IDENTITY MARKETING
Every company has an identity. Either you establish and grow it, or your competition or customer define it for you. What’s yours and does it describe your value and benefit while increasing customer satisfaction and loyalty?
Identity. It’s your sustainable future.
TRANSFORMATIVE MARKETING STARTS HERE
Market and competitive insight, voice of the customer insight, offering value and profitability assessment, effectiveness and ROMI review and proven strategies for marketing, customer retention, derivative opportunity and growth.
Product, service and identity strategies and plans, marketing integration, metrics identification, effective growth plans, value propositions, competitive positioning, targeting and messaging, packaging and brand/value connection.
Proven leaders with expertise, skill and experience in technology, business, marketing and product management with a mentoring approach and behavior, motivated for success, project safety, security and confidentiality.
WHAT ARE YOU WAITING FOR?
Time marches relentlessly into the future. Markets change, customers change and more competitors show up. Don’t assume that what made you successful in the past will make you successful in the future. Determine to lead to new opportunity and success.