Market Acceleration for Complex Businesses, Products and Services
Bridge the gap between perceived need and profitable demand.
Make the complex seem simple for engineered products and services.
Gain new opportunity in crowded markets.
New Revenue. It’s what you get.
A Strategic Marketing Company
Our clients operate in diverse industries, span the globe and use technology for strategic business advantage. They consider the Afterburner Group their leading marketing asset that delivers transformational marketing results and sustained advantage. We’ve done this for them for over three decades.
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MARKETING THAT WORKS.
Create More & New Opportunity
Technology and complex, engineered products and services are in demand. Reinvigorate existing offerings; create new opportunities; easily connect value to customer benefit. Simplify the complex for better positioning, consideration, and acceptance. Maximize return on investment. Now.
Clarity & Presence that Drives Action
Make the complex appear easy and highlight advantage. Our clients establish and communicate clear value, gain more mindshare and capture more spend.
START YOUR OWN MARKETING TRANSFORMATION
The status quo is no longer good enough. Marketplace confusion and disruption are everywhere. Why not take a different path to innovative, leading and transformative product marketing that gets your complex products and services noticed and chosen.
Product and services. They’re your sustainable advantage.
CUSTOMER EXPERIENCES THAT DELIVER.
Identities Designed for Current Realities
You live in a world of speed, increasing expectation, complex products and services, more competition and a confusing array of marketing options. Our clients thrive on chaos, optimizing their offering, fine-tuning target markets, driving new demand and achieving great results.
Sustainable, Predictable Brand Effectiveness
Identity, brand, and reputation make a business. Lead your market, beat the competition, capture more attention, retain more customers with updated and better positioning, branding and identity and reputation management.
TRANSFORM YOUR CUSTOMER EXPERIENCE IMPACT.
Every company has a customer experience. Either you establish and grow it, or your competition or customer defines it for you. What’s your customer experience and does it create customer attraction, satisfaction and loyalty?
Customer experience. It’s the future of your company.
MARKETING TRANSFORMATION STARTS HERE
Market and competitive insight, voice of the customer insight, offering value and profitability assessment, effectiveness and ROMI review and proven strategies for marketing, customer retention, derivative opportunity and growth.
Product, service and identity strategies and plans, marketing integration, metrics identification, effective growth plans, value propositions, competitive positioning, targeting and messaging, packaging and brand/value connection.
Proven leaders with expertise, skill and experience in technology, business, marketing and product management with a mentoring approach and behavior, motivated for success, project safety, security and confidentiality.
It’s a fact that customers seek experiences. Unparalleled access to information, increasing product and service sophistication and ever evolving needs have driven prospects and customers beyond basic product and services evaluation and consumption to...
Artificial intelligence. Deep learning. Machine learning. It’s here and it’s for marketers. If you’re not implementing AI in marketing you may be falling behind your competitors and find yourself unable to meet your customer requirements. AI has much to...
A primary goal of product marketing is to get the right product, to the right target at the right time and price, ensuring customer adoption and profitability. Markets are harsh and relentless in their expectation and criticism. Markets are easy to praise and support...
In a world of shifting customer expectations, more competitors than ever, a steady stream of new technologies and the drive for revenue and profitability growth it is easy to lose your way. Marketing is time and resource intensive and must deliver high...
Are you experiencing any of these common B2B services challenges? Flattening or declining qualified sales pipeline. Lowering average deal size? Protracted or extended closure timelines? Increased selling complexity or recurring requests for information?...
Ever face one of these B2B product sales challenges?You have a product, you take it to market and nobody seem to want it?You have an existing product that has been selling well, but now isn’t?These are more common than one might think. And, they’re fairly...
ISN'T IT TIME TO AT LEAST EXPLORE NEW OPTIONS?
Markets change, customers change and more competitors show up. Don’t assume that what made you successful in the past will make you successful in the future. Determine to lead to new opportunity and success.