Market Acceleration for Complex Businesses, Products and Services
Bridge the gap between perceived need and profitable demand.
Make the complex seem simple for engineered products and services.
Gain new opportunity in crowded markets.
New Revenue. It’s what you get.
A Strategic Marketing Company
Our clients operate in diverse industries, span the globe and use technology for strategic business advantage. They consider the Afterburner Group their leading marketing asset that delivers transformational marketing results and sustained advantage. We’ve done this for them for over three decades.
Number of Clients
Number of Projects
TECHNOLOGY MARKETING THAT WORKS.
Create More & New Opportunity
Technology and complex, engineered products and services are in demand. Reinvigorate existing offerings; create new opportunities; easily connect value to customer benefit. Simplify the complex for better positioning, consideration, and acceptance. Maximize return on investment. Now.
Clarity & Presence that Drives Action
Make the complex appear easy and highlight advantage. Our clients establish and communicate clear value, gain more mindshare and capture more spend.
START YOUR OWN MARKETING TRANSFORMATION
The status quo is no longer good enough. Marketplace confusion and disruption are everywhere. Why not take a different path to innovative, leading and transformative product marketing that gets your complex products and services noticed and chosen.
Product and services. They’re your sustainable advantage.
IDENTITY MARKETING THAT DELIVERS.
Identities Designed for Current Realities
You live in a world of speed, increasing expectation, complex products and services, more competition and a confusing array of marketing options. Our clients thrive on chaos, optimizing their offering, fine-tuning target markets, driving new demand and achieving great results.
Sustainable, Predictable Brand Effectiveness
Identity, brand, and reputation make a business. Lead your market, beat the competition, capture more attention, retain more customers with updated and better positioning, branding and identity and reputation management.
TRANSFORM YOUR IDENTITY. EXPAND MARKETING IMPACT.
Every company has an identity. Either you establish and grow it, or your competition or customer define it for you. What’s yours and does it describe your value and benefit while increasing customer satisfaction and loyalty?
Identity. It’s your sustainable future.
MARKETING TRANSFORMATION STARTS HERE
Market and competitive insight, voice of the customer insight, offering value and profitability assessment, effectiveness and ROMI review and proven strategies for marketing, customer retention, derivative opportunity and growth.
Product, service and identity strategies and plans, marketing integration, metrics identification, effective growth plans, value propositions, competitive positioning, targeting and messaging, packaging and brand/value connection.
Proven leaders with expertise, skill and experience in technology, business, marketing and product management with a mentoring approach and behavior, motivated for success, project safety, security and confidentiality.
It’s a well-known fact that most marketing strategies fail to meet objectives. Yet, businesses pour untold sums of budget, time and energy at marketing activities.It’s also a well-known fact that the way a business markets is dramatically different than...read more
Email marketing is still one of the most effective marketing tools available to businesses today. Yet, it is often the least understood when it comes to making every email the most impactful and effective possible.Every business knows that the rules of...read more
A Harvard Business Review (HBR) study showed that 70% of companies fail to achieve profitable growth on a recurring basis. The primary reasons for this are how organizations strategically plan, align their internal resources, execute to the strategy and...read more
Salespeople are generally thought of as a necessary but mysterious part of an organization. Mysterious in that business leaders are uncertain how to best find, motivate, retain and grow the right sales team that delivers maximum performance. A common...read more
Salespeople are the lifeblood, the first line of offense for a business in the marketplace.Sales teams put forward the hard work needed to identify new opportunity, qualify prospects, sell and close deals that pay the bills within an organization. Why is...read more
Selling is more art than science. No matter the product, service, industry, skill level or personality, each salesperson is going to make avoidable mistakes. It is inevitable. There are ways to mitigate or minimize mistakes by understanding what the most...read more
ISN'T IT TIME TO AT LEAST EXPLORE NEW OPTIONS?
Markets change, customers change and more competitors show up. Don’t assume that what made you successful in the past will make you successful in the future. Determine to lead to new opportunity and success.