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BUSINESSFUELS BLOG

Marketing and AI.

Artificial intelligence. Deep learning. Machine learning. It’s here and it’s for marketers. If you’re not implementing AI in marketing you may be falling behind your competitors and find yourself unable to meet your customer requirements. AI has much to...

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Better Products.

A primary goal of product marketing is to get the right product, to the right target at the right time and price, ensuring customer adoption and profitability. Markets are harsh and relentless in their expectation and criticism. Markets are easy to praise and support...

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Get Mojo Back.

In a world of shifting customer expectations, more competitors than ever, a steady stream of new technologies and the drive for revenue and profitability growth it is easy to lose your way. Marketing is time and resource intensive and must deliver high...

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Services Not Selling?

Are you experiencing any of these common B2B services challenges? Flattening or declining qualified sales pipeline. Lowering average deal size? Protracted or extended closure timelines? Increased selling complexity or recurring requests for information?...

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Product Not Selling?

Ever face one of these B2B product sales challenges?You have a product, you take it to market and nobody seem to want it?You have an existing product that has been selling well, but now isn’t?These are more common than one might think. And, they’re fairly...

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Marketing ≠ Sales.

The lines between B2B marketing and selling sometimes appear to blur. This is especially true as routes to market (channels) change, blend and expand. And the online world we live in simply exaggerates the blur to where the differences between marketing...

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Conversion Rates?

There is a lot of attention paid to marketing and sales metrics in an effort to improve process, close ratios and to grow revenues. Customer experience has emerged as a key to purchase decisions and price paid.To have the best and most effective marketing...

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Marketing Can Work.

In part one of this blog post series, we presented the eleven marketing “death traps” to avoid.This post shifts gears to discuss how to overcome obstacles to marketing success and move your marketing into the “win” column.It’s a well-known fact that...

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Marketing Not Working?

It’s a well-known fact that most marketing strategies fail to meet objectives. Yet, businesses pour untold sums of budget, time and energy at marketing activities.It’s also a well-known fact that the way a business markets is dramatically different than...

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Email Not Working?

Email marketing is still one of the most effective marketing tools available to businesses today. Yet, it is often the least understood when it comes to making every email the most impactful and effective possible.Every business knows that the rules of...

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A Better Strategy.

A Harvard Business Review (HBR) study showed that 70% of companies fail to achieve profitable growth on a recurring basis. The primary reasons for this are how organizations strategically plan, align their internal resources, execute to the strategy and...

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Motivate Sales.

Salespeople are generally thought of as a necessary but mysterious part of an organization. Mysterious in that business leaders are uncertain how to best find, motivate, retain and grow the right sales team that delivers maximum performance. A common...

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Better Sales.

Salespeople are the lifeblood, the first line of offense for a business in the marketplace.Sales teams put forward the hard work needed to identify new opportunity, qualify prospects, sell and close deals that pay the bills within an organization. Why is...

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Top Sales Mistakes.

Selling is more art than science. No matter the product, service, industry, skill level or personality, each salesperson is going to make avoidable mistakes. It is inevitable. There are ways to mitigate or minimize mistakes by understanding what the most...

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What Approach?

What is your approach to marketing and selling to your prospects and customers? It's a tough question, often left unanswered within many businesses. Attacking the market with the wrong approach leads to uncoordinated efforts, over-investment in marketing...

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Innovation Misfires?

Companies everywhere are prioritizing innovation as they seek new advantage and opportunity. Innovation comes in many forms in the quest to create value and opportunity. Innovation can make significant contribution to business value and profitability. Make...

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Teamwork+Quality.

Businesses everywhere know the value of teams working together to build the business and service the customers. Often, though, while it's talked about there are few quick, succinct ways to communicate the principles of teamwork and quality. In our work...

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Hearing Voices?

Every marketing team has a critical role in a company’s success or failure. The marketing team connects the market (voice of the market) to the product and service groups, the sales organization and to executive leadership. It's critical that marketing...

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