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Eliminate Skeptics.

BUSINESSFUELS BLOG VIEW ALL POSTS ; Customer experience is the new brand.In fact, the race is on to own a customer experience that stands out from the competition, creates greater customer satisfaction and increases loyalty. Survey statistics bear out:Customer...

Marketing CX.

BUSINESSFUELS BLOG VIEW ALL POSTS ; It’s a fact that customers seek experiences. Unparalleled access to information, increasing product and service sophistication and ever evolving needs have driven prospects and customers beyond basic product and services...

Marketing and AI.

BUSINESSFUELS BLOG VIEW ALL POSTS ; Artificial intelligence. Deep learning. Machine learning. It’s here and it’s for marketers. If you’re not implementing AI in marketing you may be falling behind your competitors and find yourself unable to meet your customer...

Better Products.

BUSINESSFUELS BLOG VIEW ALL POSTS ; A primary goal of product marketing is to get the right product, to the right target at the right time and price, ensuring customer adoption and profitability. Markets are harsh and relentless in their expectation and...

What Approach?

BUSINESSFUELS BLOG VIEW ALL POSTS ; What is your approach to marketing and selling to your prospects and customers? It’s a tough question, often left unanswered within many businesses. Attacking the market with the wrong approach leads to uncoordinated...

Innovation Misfires?

BUSINESSFUELS BLOG VIEW ALL POSTS ; Companies everywhere are prioritizing innovation as they seek new advantage and opportunity. Innovation comes in many forms in the quest to create value and opportunity. Innovation can make significant contribution to business...