by Afterburner Group | Sep 13, 2015 | Innovation, Marketing
BUSINESSFUELS BLOG VIEW ALL POSTS ; It is often the case that businesses define and package a value proposition based upon internal core competencies and historical success. Unfortunately, this is dangerous for two reasons:1. Marketplace changes. Market,...
by Afterburner Group | Jul 13, 2015 | Innovation, Leadership, Marketing
BUSINESSFUELS BLOG VIEW ALL POSTS ; As you define and prepare to take your value proposition to market, make sure you’re ready. In the rush for new opportunity don’t overlook the impact to your existing business, your level of preparation and key questions that...
by Afterburner Group | Jun 13, 2015 | Innovation
BUSINESSFUELS BLOG VIEW ALL POSTS ; Business leaders create new businesses and markets—seemingly almost overnight. Technology and competitive pressures demand new speed and response to meet market and customer demand. There is a new “innovation...
by Afterburner Group | May 13, 2015 | Innovation, Leadership
BUSINESSFUELS BLOG VIEW ALL POSTS ; In today’s global economy, in the presence of more competition than ever before and increasing customer expectation, innovation is a key contributor to growth and value. While organizations should constantly seek new...
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