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Eliminate Skeptics.

BUSINESSFUELS BLOG VIEW ALL POSTS ; Customer experience is the new brand.In fact, the race is on to own a customer experience that stands out from the competition, creates greater customer satisfaction and increases loyalty. Survey statistics bear out:Customer...

Marketing CX.

BUSINESSFUELS BLOG VIEW ALL POSTS ; It’s a fact that customers seek experiences. Unparalleled access to information, increasing product and service sophistication and ever evolving needs have driven prospects and customers beyond basic product and services...

Marketing and AI.

BUSINESSFUELS BLOG VIEW ALL POSTS ; Artificial intelligence. Deep learning. Machine learning. It’s here and it’s for marketers. If you’re not implementing AI in marketing you may be falling behind your competitors and find yourself unable to meet your customer...

Better Products.

BUSINESSFUELS BLOG VIEW ALL POSTS ; A primary goal of product marketing is to get the right product, to the right target at the right time and price, ensuring customer adoption and profitability. Markets are harsh and relentless in their expectation and...

Get Mojo Back.

BUSINESSFUELS BLOG VIEW ALL POSTS ; In a world of shifting customer expectations, more competitors than ever, a steady stream of new technologies and the drive for revenue and profitability growth it is easy to lose your way. Marketing is time and resource...

Marketing ≠ Sales.

BUSINESSFUELS BLOG VIEW ALL POSTS ; The lines between B2B marketing and selling sometimes appear to blur. This is especially true as routes to market (channels) change, blend and expand. And the online world we live in simply exaggerates the blur to where the...