by Afterburner Group | Dec 22, 2016 | Marketing, Sales
BUSINESSFUELS BLOG VIEW ALL POSTS ; There is a lot of attention paid to marketing and sales metrics in an effort to improve process, close ratios and to grow revenues. Customer experience has emerged as a key to purchase decisions and price paid.To have the best...
by Afterburner Group | Nov 20, 2016 | Marketing
BUSINESSFUELS BLOG VIEW ALL POSTS ; In part one of this blog post series, we presented the eleven marketing “death traps” to avoid.This post shifts gears to discuss how to overcome obstacles to marketing success and move your marketing into the “win” column.It’s...
by Afterburner Group | Oct 20, 2016 | Marketing
BUSINESSFUELS BLOG VIEW ALL POSTS ; It’s a well-known fact that most marketing strategies fail to meet objectives. Yet, businesses pour untold sums of budget, time and energy at marketing activities.It’s also a well-known fact that the way a business markets is...
by Afterburner Group | Sep 19, 2016 | Marketing
BUSINESSFUELS BLOG VIEW ALL POSTS ; Email marketing is still one of the most effective marketing tools available to businesses today. Yet, it is often the least understood when it comes to making every email the most impactful and effective possible.Every...
by Afterburner Group | Apr 14, 2016 | Innovation, Leadership, Marketing
BUSINESSFUELS BLOG VIEW ALL POSTS ; What is your approach to marketing and selling to your prospects and customers? It’s a tough question, often left unanswered within many businesses. Attacking the market with the wrong approach leads to uncoordinated...
by Afterburner Group | Jan 14, 2016 | Leadership, Marketing
BUSINESSFUELS BLOG VIEW ALL POSTS ; Every marketing team has a critical role in a company’s success or failure. The marketing team connects the market (voice of the market) to the product and service groups, the sales organization and to executive leadership....
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