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Media Problems?

BUSINESSFUELS BLOG VIEW ALL POSTS ; You have heard the phrase, “tell them what you are going to tell them and tell them what you told them.” This is true of any interaction with an external audience, media, press or analysts. Unless you know exactly...

Who Are You?

BUSINESSFUELS BLOG VIEW ALL POSTS ; Each company has its own personality or unique attributes that make up their value proposition. Every company knows it’s subtle nuances that reinforce their value proposition and create differentiation from the...

Stale Value Proposition?

BUSINESSFUELS BLOG VIEW ALL POSTS ; It is often the case that businesses define and package a value proposition based upon internal core competencies and historical success. Unfortunately, this is dangerous for two reasons:1. Marketplace changes. Market,...

Beating the Competition.

BUSINESSFUELS BLOG VIEW ALL POSTS ; Help! The competition is killing me! This is heard by businesspeople everywhere. There are problems closing deals, getting the attention of new prospects or simply trying to keep customers loyal. Often heard is, “The...

Great Value Propositions.

BUSINESSFUELS BLOG VIEW ALL POSTS ; As you define and prepare to take your value proposition to market, make sure you’re ready. In the rush for new opportunity don’t overlook the impact to your existing business, your level of preparation and key questions that...

What’s Your Story?

BUSINESSFUELS BLOG VIEW ALL POSTS ; The power of a story. It can move us to action or bore us to death. Often the ability to elicit either of those reactions is based on the message, construction, and benefit offered by the story. Business rarely thinks of...