The Afterburner GroupThe Afterburner Group

INNOVATION LEADERSHIP SOLUTIONS

Continuum of Value™

Turning existing assets and investments into greater revenue, market, and customer leadership. Specialized services targeted specifically at connecting complex technology-based products to the market.

Continuum of Value delivers the full spectrum of value and benefit packaged and communicated for easy understanding, acceptance, and action. A Continuum of Value ensures your customers immediately SEE, EXPERIENCE, and UNDERSTAND the value you deliver.

Continuum of Value projects are especially helpful for situations where:

  • Products or Services are Highly Technical or Complex
  • Existing Markets are Crowded and Highly Competitive
  • Businesses are Seeking New Differentiation and Advantage
  • Product or Service Innovation is Difficult
  • Companies Seek to Outperform the Competition
  • Greater Capture of Customer Spend is Sought

SIX STAGES OF VALUE ACCELERATION & GROWTH

Connecting Perceived Need to Profitable Demand. Predictably. Repeatedly. Quickly.

VALUE IDENTIFICATION

Within every product, service, organization, and process are hidden and valuable assets.  Fine, validate, and connect your value for differentiation and profit.

VALUE VALIDATION

The business must connect product or service value to quantifiable, measurable financial benefit. Determine, validate, and show the numbers.  Doing so will allow you to close deals more often and at a higher price.

VALUE POSITIONING

Overcome competitive threats before and during the deal. Win deals earlier and more often. Establish evaluation criteria for early advantage. And go-to-market with clarity and simplicity.

VALUE TARGETING

Align quantifiable asset value to customer need or requirement. Lower marketing spend through accurate targeting. Boost sales energy and ROI.

VALUE PACKAGING

Ensure prospects and customers easily see and understand benefit. Improve attention, consideration, adoption, and experience consistency every step of the way.

VALUE MAXIMIZATION

Drive deeper and wider into existing customers and new opportunity. Discover derivative benefit for new growth. And improve value for even further differentiation and profit.

PRODUCT & SERVICE LEADERSHIP HISTORY

PROJECTS COMPLETED

PRODUCTS LAUNCHED

SERVICES LAUNCHED

REVENUE CONTRIBUTION (1,000s)

ACCELERATE PRODUCT AND SERVICE LEADERSHIP.

ensure that your product and services profit exceeds expectation.

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