MARKETINGBESTPRACTICES
Indicated results from all survey respondents.
WHY SHOULD YOU CARE ABOUT IMPROVING YOUR SCORE AND COMPARING TO OTHERS?
All of us live in a world of dynamic marketing. It’s a part of every business business. There are a number of indicators that a company must strive to achieve in order to accelerate marketing effectiveness and impact.
The information in the following charts are the summary responses for all marketing maturity assessment takers.
Brand strategy is:
Integrated and delivering predictable success
Defined, integration with unpredictable success
Defined, but needs improvement
Ill defined, we know we need a better one
We don't have one
Customer experience (CX) strategy is:
Integrated and delivering predictable success
Defined, moving to full integration
Defined, but needs improvement
We know we need one
We don't have one
Company or product value proposition is:
Clear, integrated and delivering predictable success
Generally understood and moving toward integration
Defined, but not understood or integrated
Not very well defined or understood
We don't have one
Competitive positioning is:
Unique, differerentiated and predictably successful
Different, but not easily apparent or successful
Kind of similar to our competitors
Always changing and not differentiated
We don't have one
Segmentation and targeting strategy is:
Mature, delivering predictable success
Mature, but not bringing predictable success
Immature, not bringing any success
Immature and confusing
We don't do segmentation or targeting
Company or product messaging is:
Clear, targeted and delivering predictable success
Unclear, targeted, or delivering spotty success
General in nature, not reallly targeted
Unclear, untargeted and confusing
We don't have any messaging
Marketing plans and activities are:
Executed well, integrated, delivering predictable success
Executed well, not integrated, unpredictable success
Independent, not integrated, sporadicallly successful
Something we know we need to do
We don't have any marketing plans
Customer feedback loops:
We have mature, integrated and utililzed feedback loops
We have many, but they're not integrated
We have a few, but they're not integrated
We now we need some, but don't know where or how
We don't have any customer feedback loops
Incorporating metrics and reporting for improvement:
Our metrics are mature, integrated and regularly used for improvement
We have metrics and generally use them to identify improvement
We have metrics and reports and sometimes use them
We have some metrics and reports, but don't really use them
We don't measure much, if anything at all
Executive management engagement with marketing:
Fully integrated and leading marketing forward
High involvement
Medium involvement
Low involvement
No involvement
TRANSFORM YOUR MARKETING MATURITY
There is room for marketing maturity improvement in every company. If your marketing and delivery of customer experiences is suffering from vision, focus, process, integration, coordination or a lack of skill, experience and ideas, we’re here to help.
Customer experiences. They’re your sustainable future.
HIGH IMPACT MARKETING
Turning complex, engineered products and services into profitable demand. Applying the art of technology marketing to new opportunity and revenue.
It's what we do for clients all over the world.
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