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MARKETING MATURITY MODEL

HOW DO YOU COMPARE TO BEST PRACTICES?

MARKETINGBESTPRACTICES

Indicated results from all survey respondents.

WHY SHOULD YOU CARE ABOUT IMPROVING YOUR SCORE AND COMPARING TO OTHERS?

All of us live in a world of dynamic marketing. It’s a part of every business business. There are a number of indicators that a company must strive to achieve in order to accelerate marketing effectiveness and impact.

The information in the following charts are the summary responses for all marketing maturity assessment takers.

Brand strategy is:

Integrated and delivering predictable success

0%

Defined, integration with unpredictable success

0%

Defined, but needs improvement

0%

Ill defined, we know we need a better one

50%

We don't have one

50%

Customer experience (CX) strategy is:

Integrated and delivering predictable success

0%

Defined, moving to full integration

0%

Defined, but needs improvement

0%

We know we need one

50%

We don't have one

50%

Company or product value proposition is:

Clear, integrated and delivering predictable success

0%

Generally understood and moving toward integration

0%

Defined, but not understood or integrated

50%

Not very well defined or understood

0%

We don't have one

50%

Competitive positioning is:

Unique, differerentiated and predictably successful

0%

Different, but not easily apparent or successful

0%

Kind of similar to our competitors

50%

Always changing and not differentiated

0%

We don't have one

50%

Segmentation and targeting strategy is:

Mature, delivering predictable success

0%

Mature, but not bringing predictable success

0%

Immature, not bringing any success

50%

Immature and confusing

0%

We don't do segmentation or targeting

50%

Company or product messaging is:

Clear, targeted and delivering predictable success

0%

Unclear, targeted, or delivering spotty success

0%

General in nature, not reallly targeted

50%

Unclear, untargeted and confusing

0%

We don't have any messaging

50%

Marketing plans and activities are:

Executed well, integrated, delivering predictable success

0%

Executed well, not integrated, unpredictable success

0%

Independent, not integrated, sporadicallly successful

0%

Something we know we need to do

50%

We don't have any marketing plans

50%

Customer feedback loops:

We have mature, integrated and utililzed feedback loops

0%

We have many, but they're not integrated

0%

We have a few, but they're not integrated

50%

We now we need some, but don't know where or how

0%

We don't have any customer feedback loops

50%

Incorporating metrics and reporting for improvement:

Our metrics are mature, integrated and regularly used for improvement

0%

We have metrics and generally use them to identify improvement

0%

We have metrics and reports and sometimes use them

0%

We have some metrics and reports, but don't really use them

0%

We don't measure much, if anything at all

100%

Executive management engagement with marketing:

Fully integrated and leading marketing forward

0%

High involvement

0%

Medium involvement

0%

Low involvement

50%

No involvement

50%

TRANSFORM YOUR MARKETING MATURITY

There is room for marketing maturity improvement in every company. If your marketing and delivery of customer experiences is suffering from vision, focus, process, integration, coordination or a lack of skill, experience and ideas, we’re here to help.

 

Customer experiences. They’re your sustainable future.

Stay on the cutting edge of transformational marketing.

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