Customer and market requirements are always changing. Marketers know this and continuously adapt to new realities in strategies, channels, tools, skills, campaigns and metrics.
Companies can no longer rely on the status quo and hope things all work out. Companies must always challenge the status quo and find improvement to better connect the company and its products and services to the market—through superior customer experiences.
Compare your current environment to the practices of best-in-class marketing organizations.
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Marketing Operations Assessment
(for each, answer strongly agree, agree, disagree or strongly disagree)
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