+1 713-581-8224 start@afterburnergroup.com

MAKE THE FUTURE YOU REALLY WANT

  

Transformational marketing increases presence, lift
and demand for your business, products and services.

 

GET THROUGH TO PROSPECTS

 

Target, message and communicate to your ideal
customers profile—be heard and get action.

 

SELL MORE, MORE EASILY

 

Have your complex business, products and
services easy to understand, evaluate and choose.

 

DELIVER GREAT EXPERIENCES

 

Get the attention and consideration that
you seek for your products and services.

 

HAVE CUSTOMER STICK AROUND

 

Have your existing customers want more
of what you have to offer, more often.

 

DRIVE THE COMPETITION MAD

 

Stop responding to what your competitors are
doing and become the one they must react to.

 

HARNESS EVERYTHING

 

Align, integrate, equip and engage your
product, sales and marketing teams.

 

REINVIGORATE OPPORTUNITY

 

Identify, validate and engage into new
market, prospects and customer deals.

 

Market Acceleration for Complex Businesses, Products and Services

Bridge the gap between perceived need and profitable demand.

Make the complex seem simple for engineered products and services.

Gain new opportunity in crowded markets.

New Revenue. It’s what you get.

 

 

A Strategic Marketing Company

Our clients operate in diverse industries, span the globe and use technology for strategic business advantage. They consider the Afterburner Group their leading marketing asset that delivers transformational marketing results and sustained advantage. We’ve done this for them for over three decades.

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Number of Clients

Number of Projects

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Client Retention

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Customer Satisfaction

MARKETING THAT WORKS.

Create More & New Opportunity

Technology and complex, engineered products and services are in demand. Reinvigorate existing offerings; create new opportunities; easily connect value to customer benefitSimplify the complex for better positioning, consideration, and acceptance. Maximize return on investment. Now.

Clarity & Presence that Drives Action

Make the complex appear easy and highlight advantage. Our clients establish and communicate clear valuegain more mindshare and capture more spend.

 

START YOUR OWN MARKETING TRANSFORMATION

The status quo is no longer good enough. Marketplace confusion and disruption are everywhere. Why not take a different path to innovative, leading and transformative product marketing that gets your complex products and services noticed and chosen.

 

Product and services. They’re your sustainable advantage.

CUSTOMER EXPERIENCES THAT DELIVER.

Identities Designed for Current Realities

You live in a world of speed, increasing expectation, complex products and services, more competition and a confusing array of marketing options. Our clients thrive on chaos, optimizing their offering, fine-tuning target markets, driving new demand and achieving great results.

Sustainable, Predictable Brand Effectiveness

Identity, brand, and reputation make a business. Lead your marketbeat the competitioncapture more attentionretain more customers with updated and better positioning, branding and identity and reputation management.

TRANSFORM YOUR CUSTOMER EXPERIENCE IMPACT.

Every company has a customer experience. Either you establish and grow it, or your competition or customer defines it for you. What’s your customer experience and does it create customer attraction, satisfaction and loyalty?

 

Customer experience. It’s the future of your company.

MARKETING TRANSFORMATION STARTS HERE

Innovation

Tools that find and harness unseen value to capture new opportunities.

Market and competitive insight, voice of the customer insight, offering value and profitability assessment, effectiveness and ROMI review and proven strategies for marketing, customer retention, derivative opportunity and growth.

Predictability

Process, experience and skill mean no surprises, ever.

Product, service and identity strategies and plans, marketing integration, metrics identification, effective growth plans, value propositions, competitive positioning, targeting and messaging, packaging and brand/value connection.

Scalability

On-demand, professional resources that protect value and reputation.

Proven leaders with expertise, skill and experience in technology, business, marketing and product management with a mentoring approach and behavior, motivated for success, project safety, security and confidentiality.

BUSINESSFUELS BLOG

Marketing ≠ Sales.

The lines between B2B marketing and selling sometimes appear to blur. This is especially true as routes to market (channels) change, blend and expand. And the online world we live in simply exaggerates the blur to where the differences between marketing...

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Conversion Rates?

There is a lot of attention paid to marketing and sales metrics in an effort to improve process, close ratios and to grow revenues. Customer experience has emerged as a key to purchase decisions and price paid.To have the best and most effective marketing...

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Marketing Can Work.

In part one of this blog post series, we presented the eleven marketing “death traps” to avoid.This post shifts gears to discuss how to overcome obstacles to marketing success and move your marketing into the “win” column.It’s a well-known fact that...

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Marketing Not Working?

It’s a well-known fact that most marketing strategies fail to meet objectives. Yet, businesses pour untold sums of budget, time and energy at marketing activities.It’s also a well-known fact that the way a business markets is dramatically different than...

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Email Not Working?

Email marketing is still one of the most effective marketing tools available to businesses today. Yet, it is often the least understood when it comes to making every email the most impactful and effective possible.Every business knows that the rules of...

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A Better Strategy.

A Harvard Business Review (HBR) study showed that 70% of companies fail to achieve profitable growth on a recurring basis. The primary reasons for this are how organizations strategically plan, align their internal resources, execute to the strategy and...

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ISN'T IT TIME TO AT LEAST EXPLORE NEW OPTIONS?

Markets change, customers change and more competitors show up. Don’t assume that what made you successful in the past will make you successful in the future. Determine to lead to new opportunity and success.

 

Transformational marketing. It leads to new business.

MARKETING TRANSFORMATION HAPPENED HERE

Let’s go!

The information is valuable. The conversation is free.

Give a shout and we’ll reach out.

PO Box 1622
Cypress, TX  77410-1622

+1 713-581-8224

start@afterburnergroup.com

Contact the Afterburner Group

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