TRANSFORMATIONAL SERVICES FOR COMPANIES WITH COMPLEX OR ENGINEERED PRODUCTS AND SERVICES.
Making sure you deliver what the market wants by having the right product/service offering, validated demand profile and proof-cased market and profit viability.
Deliver the right sales tools that drive product brand, positioning and messaging clarity for smoother sales efforts, better pipeline, faster deals and margin preservation.
Package, price, position, brand, and messages that exactly address market and customer need. Simplify complexity for easy understanding, consideration and adoption.
Maximize customer relationship, loyalty and spend capture through superior customer experiences and value realization from technology or engineered products and services.
Determine, validate and plan the correct market-leading identity to ensure superior mindshare and leadership, recognized value and brand benefit and reputation growth.
Drive your identity deep into your markets and customers through the execution of practical, cost-effective and high impact traditional and online programs and activities.
Identity value propositions, competitive positioning, targeting and messaging that sets you apart in the markets you serve, driving new opportunity, revenue and profit preservation.
Continuous identity management optimization and protection for reputational value growth and leadership within your industry, markets and customers.
PROPRIETARY, PROVEN TOOLS THAT DRIVE PREDICTABLE TRANSFORMATIONAL MARKETING PROJECT SUCCESS.
Tools that find and harness unseen value for new opportunity.
Process, experience and accountability that ensures no surprises, ever.
On-demand, professional resources that protect value and reputation.
Driving business and financial sustainability advantage and impact.
Transformation begins with comprehensive insights:
- Customer: Voice of the Customer, Experiences
- Market: Demand, Competitive, Trends, Thought
- Product/Service: Competitive, Strength/Weakness
- Process: Business and Sales Effectiveness Integration
- Performance: ROMI and Campaign Assessment
- Partner: Coordination, Co-investment, Integration
- Digital: Channel Effectiveness, ROI Assessment
- Reputation: Value alignment, Strength/Weakness
- Brand: Value Assessment/Contribution, Integration
Transformation demands predictability through:
- Value Propositions
- Competitive and Product/Service Positioning
- Targeting and Messaging
- Packaging & Brand/Identity
- Partner Management
- Success Metrics and Measurement Processes
- Campaign Plans and Activities
- Digital Integration and Workflow
- Communication Methods
- Marketing and Sales Enablement Processes
Transformation always includes scalable:
- Strategies: Market, Product/Service, Business
- Experience: Local to Global
- Skill: Technical, Marketing, Sales, Business
- Thought Leadership: Defining the Future
- Category Creation: Making New Opportunity
- Mentoring: Personal/Organizational Uplift
- “Cold Eye” Perspectives: Seeing the Unseen
- Resource: Meeting Needs at the Point of Requirements
Transformation delivers monetizable value to:
- Products and Services
- Business Units & Businesses
- Key, Valued Partners
- Investors and Shareholders
PUT THE BEST TEAM ON YOUR TEAM
Don’t let the past define the future. Don’t let technical complexity hinder new opportunity. Get started on a better future where you stand out, where your products and services get the attention you want.
If you market complex or engineered products and services, you need us.
Closing the Technology Marketing Disconnect.
Within technical marketing there is often found a profound disconnect. The disconnect between fact and trust.
Traditional identity and brand organizations seek to build trust by engaging emotion. Whereas traditional technology marketing firms have focused on addressing the mind through facts and rational presentation.
We’re different in that we bridge the gap between the two—engaging the mind and emotion to turn need into adoption and integration for complex, engineered products and services.
The greatest technology marketing impact, the greatest marketing transformation occurs when you engage your prospect and buyer in every dimension along their journey from need to relief.
If you’re not addressing both, you’re not maximizing your marketing strategy, activities and spend. If you’re not presenting both you’re not engaging the market, prospect and customer at the point of their need.
Learn how to transformation your marketing of your complex and engineered products, services and company with the greatest impact and return. Discover how to fully engage your market, prospect and customers like never before.
What Is the Art of Technology Marketing?
The art of technology marketing goes beyond traditional data and analytics driven product and corporate marketing disciplines. It is the addition and blending of intuition, skill and experience with science, data, analytics and tools.
We’ve proven this over the past 30 years. We’ve seen the pendulum swing between strictly executing on belief/intuition and executing on the “facts” as data reveals. We’ve learned that both are needed to drive the greatest return on investment value.
In our world, our clients benefit from deep, experience-based intuition and wisdom coupled with hard data and analytic to deliver accurate, achievable strategy and tactics that separate your complex, engineered products and services and company from the rest of the market.
Your prospects and customers want more than intuition, alone. They want more than facts, alone. They want a 360° perspective on why you’re better, what you can do for them, how they can benefit and why they should choose you.
Learn how to put the art of technology marketing to work for you—it’s transformational to your products, services and company.