The Afterburner GroupThe Afterburner Group

ISV/IHV/CLOUD CHANNEL PARTNERS
STAY ON TARGET FOR 2016

Stay On Target in 2016

Balancing the needs of your business and partner requirements can be a challenge. How do you grow your business, showcase your unique value and benefit, sustain customer relationships, and support your partner brand—all in a highly competitive market?

And do all this profitably?

The Afterburner Group understands how to be a great channel partner while achieving your specific business goals. We’ve worked alongside hundreds of channel partners over the past two decades helping them achieve new levels of success.

Check out our Channel Accelerator offerings below. We are confident you’ll find just the one that you need right now.

Sales team not quite performing as well as they can? Unable to meet sales objectives or are sales results inconsistent? Are you seeing a specific competitor taking away business? Get on the offense and knock-out the competition, drive new attention and consideration and increase your qualified pipeline and close ratios.

 

Deliverables: Optimized sales process, concrete sales plan, practical selling tools, measurement metrics, and sales activity management aids.

Project Duration: ~30 days. Six hours combined time investment from the business principal and sales leader(s).


Having trouble driving consistently qualified leads into your sales pipeline? This services offering is designed to link your marketing activities to the needs of your sales pipeline for consistent execution, integrated qualification, and a larger pipeline.

 

Deliverables: Prospect and client segmentation models, integrated marketing and sales plans, a suite of supporting marketing and sales tools.

Project Duration: ~30 days. Six hours time investment from both the business principal and sales/marketing leader(s).


Are you considering taking on a new product or service offering, or a new strategic partnership? Are you confused as to how to get to the next sales growth level with what you currently have. Doing your homework ahead of time and having a well thought out and thorough action plan enables you to effectively reach your sales and profitability goals.

 

Deliverables: A strategic business plan, a financial plan, marketplace validation, competitive analysis, and a compliment of success measures and metrics.

Project Duration: ~45 days. Six to 10 hours time investment from the business principal(s).


Has your company reached a revenue plateau? Finding it difficult to achieve the next level of growth? You need a proactive and attainable plan to achieve your targets.

 

Deliverables: Market growth strategy, competitive SWOT, and a 12-month marketing plan.

Project Duration: ~20 days. Ten hours combined time investment from the business principal and sales/marketing leader(s).


As an extension to “Finding Opportunity,” you now have a marketing plan ready for execution but few or no resource to implement. The Afterburner Group takes over the execution and management of marketing campaigns and promotional plans to maximize awareness and lead generation.

 

Deliverables: Three specific marketing campaigns, measurement metrics and reporting, and campaign optimization recommendations and strategies.

Project Duration: ~30 days. Ten hours time investment from the sales/marketing leader(s).


Are you getting your fair share of your customer ‘wallet?’ Understanding your customers needs and purchase behavior allows you to drive interest in complimentary products and services, increased sales and profitability.

 

Deliverables: A customer/market attack plan, packaging of products and services into solution bundles, marketing and sales tools, and customer promotions.

Project Duration: ~45 days. Six hours time investment from the business principal and 10-15 hours from sales/marketing leader(s).


Does your current product and solution portfolio exactly align with the needs of your prospects and customers? Have a hunch you could better package and position your solutions for greater interest and sales opportunity? Seeking ways to get more revenue out of your existing customers? If the answer is “yes” to any of these then this service is exactly what is needed.

 

Deliverables: Identification of ideal target markets, solution packaging and pricing, solution and product launch (or relaunch) materials, and campaign materials.

Project Duration: ~45 days. Four hours time investment from the business principal, 6-8 hours from product or solution leader(s).


You have developed some great intellectual property for a client or vertical industry. You know this intellectual property is of value to other buyers in the same industry. Packaging your IP specific to an industry or prospect group will enable you to differentiate yourself and accelerate the sales cycle.

 

Deliverables: Identification of ideal target markets, intellectual property packaging and positioning, pricing, what you need to launch (or relaunch) into the market.

Project Duration: ~45 days. Four hours time investment from the business principal, 6-8 hours from product leader(s).


You have made the decision to bring on a new product line but you know that gaining early sales traction is key to success and a quick return on investment. This service focuses on maximizing market impact and revenue generation for your new product(s) within larger organizations.

 

Deliverables: A product launch plan, a market definition and validation, pain point identification, product/solution positioning, buyer targeting, a go-to-market strategy and plan.

Project Duration: ~45 days. Six to 10 hours time investment from the business principal(s), 10-20 hours from product leader(s).


You want to strengthen your brand in the markets you serve to accelerate sales revenue generation and improve top of mind awareness.

 

Deliverables: Refresh of value proposition, competitive positioning, and messaging. Packaging and branding of your “uniques” for sustainable differentiation. Determination and validation of marketing plans, brand, user, and sales guides.

Project Duration: ~60 days. Six hours time investment from the business principal, 10-15 hours from marketing and sales leader(s).


Expanding your brand and voice into social channels enables you to join conversations and expand relationships in a positive and non-invasive manner. Integrating social media activity into your marketing strategy maximizes web traffic and incoming lead flow.

 

Deliverables: Roadmap for social media networking (editorial calendar, copy, imagery). Placement recommendations and action plan for website adaptation, to maximize social media investments.

Project Duration: ~30 days. Six hours time investment from the business principal and from sales and marketing leader(s).


Looking to monetize your brand but not sure on how to get there? Are you looking for a set of specific strategies and actions that deliver the value that you wish to realize? Having a strategic business plan communicates goals while providing clear focus on priorities. Maximizing brand image and driving awareness is a critical element in every business plan, especially for larger companies.

 

Deliverables: A strategic plan, financial plan, marketplace validation, competitive analysis, brand building plan, and success measures and metrics.

Project Duration: ~60 days. 20 hours time investment from the business principal(s).


MEET OR EXCEED 2016 TARGETS.

Make sure you achieve your marketing, sales, product, and brand goals.

The Afterburner Group helps you sell more, more often, to more people for more money. It’s really that simple.

We know channel partner challenges as we’ve been channel partners and have worked with many of the largest ISV and IHV and cloud-services companies in the world. You benefit from our channel knowledge and success.

Don’t delay. Your 2016 depends on starting right now.